HIGHLIGHT

including Media Launch Video Documentation below

Deutsches kaufDA-Erfolgskonzept erobert mit RETALE den U.S.-Markt

Nach über einem Jahr intensiver Vorbereitung startet kaufDA mit der Dachgesellschaft Bonial.com-Group in den USA unter der neuen Marke Retale.  Informationen zum Großprojekt:

The Retale Executive Team – v.l.n.r.: Gerry Joyce, Vice President – U.S. Sales & Service; Christian Gaiser, CEO Bonial International Group; Pat Dermody, President of Retale

The Retale Executive Team – v.l.n.r.: Gerry Joyce, Vice President – U.S. Sales & Service; Christian Gaiser, CEO Bonial International Group; Pat Dermody, President of Retale

 

INTERNATIONAL MEDIA COVERAGE HIGHLIGHTS

The Wall Street Journal (International) (account model)
European Publisher to Launch Shopping App in U.S.
http://online.wsj.com/news/articles/SB10001424052702304470504579161390979063048

The Wall Street Journal Germany (account model)
Springer greift in USA mit Schnäppchen-App an
http://www.wsj.de/article/SB10001424052702303471004579161702931295622.html

Frankfurter Allgemeinen Zeitung (Germany)
Onlineprospekte: Kaufda greift nach Amerika
http://blogs.faz.net/netzwirtschaft-blog/2013/10/28/onlineprospekte-kaufda-greift-nach-amerika-3564/

Bloomberg Businessweek (USA)
The Surprisingly Simple Retail App That Could Juice Holiday Revenue
http://www.businessweek.com/articles/2013-10-28/the-surprisingly-simple-retail-app-that-could-juice-holiday-revenue

Le Monde (France)
Le géant des médias Axel Springer accélère sa mue numérique
http://www.lemonde.fr/actualite-medias/article/2013/10/29/le-geant-des-medias-axel-springer-accelere-sa-mue-numerique_3504743_3236.html

Les Echos (France)
Bonial numérise les prospectus de la distribution américaine
http://www.lesechos.fr/entreprises-secteurs/service-distribution/actu/0203107938494-bonial-numerise-les-prospectus-de-la-distribution-americaine-626068.php

Kommersant (Russia)
Axel Springer отправляет американцев за покупками
http://www.kommersant.ru/doc/2330359

MarketWatch (USA)
Retailers take print ads digital to entice you to shop — at their stores
http://blogs.marketwatch.com/behindthestorefront/2013/10/28/retailers-take-print-ads-digital-to-entice-you-to-shop-at-their-stores/

Mobile Marketer (USA)
Retale is latest to take a stab at mobilizing retail circulars
http://www.mobilecommercedaily.com/retale-takes-a-stab-at-mobilizing-retail-circulars

elEconomista (Spain)
Ofertia entra en el mercado norteamericano de la mano de Bonial International Group
http://www.eleconomista.es/blogs/emprendedores/?p=6435

derStandard.at (Austria)
Springer launcht Rabatt-App in den USA
http://derstandard.at/1381370142969/Springer-launcht-Rabatt-App-in-den-USA

Zur Pressemitteilung von Retale / kaufDA / Bonial / Axel Springer AG:
http://reut.rs/1ewltGT
Zum persönlichen Blog von Christian Gaiser, CEO Bonial International Group:
http://www.christian-gaiser.com/retale-launch-big-usa

Zum Thema bei Facebook:
http://www.facebook.com/kaufda

Retale Launch in the U.S. - Global Press Event, October 28th, 2013