NUMA Group confirms strong European expansion in 2022
● NUMA in 2022: Net RevPAR of €100, booking occupancy 87%, direct booking rate of over 30%, profitable in all cities.
● More than 3,000 units in a total of eight European countries
● New strategic partnerships, investments institutionalized
● Continuous expansion of innovative technology with international awards
Berlin, Dec. 13, 2022 – NUMA Group (https://partner.numastays.com), the leading European operator of fully-digitized boutique apartments and technology developer, today announced the results of its highly successful fiscal year 2022, which confirm the company’s status as one of the fastest growing players in the hospitality industry.
The boutique apartment provider continued to drive its pan-European expansion plans in 2022, adding Portugal, Scandinavia and Benelux to its operations and is now active in eight countries.
With a consistent utilization of more than 87 percent of its more than 3,000 units in a total of eight European countries, the company is performing well above the industry average and proving to be highly crisis-proof. In 2022, the average Net RevPAR of the NUMA portfolio was €100. The direct booking rate was above 30%, strengthening NUMA’s independence. NUMA is profitable in all cities.
Investments in boutique apartments institutionalized
In 2022, NUMA Group received US$45 million in fresh growth capital. In the spring, the company established a strategy to continue its capital-intensive growth course. Together with LaSalle Investment Management, NUMA launched a €500 million pan-European urban hotel portfolio strategy. The strategic partnership is part of LaSalle Investment Management’s growing Value-Add Investments business and targets the acquisition, redevelopment and operation of modern hospitality offerings, such as short- and long-stay boutique apartments, as well as conversion projects.
Christian Gaiser, CEO of NUMA Group, explains: “As we have seen, the institutionalization of the boutique apartment segment is clearly progressing. While the traditional hotel industry was hit hard by the pandemic, we were able to push ahead with the expansion of our business and gain additional market share. NUMA’s performance is attracting a great deal of interest from professional investors.” Gaiser adds: “NUMA’s exceptional performance has succeeded in impressing new investors. Meanwhile, our lead investor DN Capital and co-lead headline investors such as SORAVIA and Cherry Ventures, have been joined by Scope Hanson and Kreos Capital to accelerate our growth.”
Dimitri Chandogin, President, NUMA Group, on the NUMA Group’s continued expansion: “2022 was a very strong year for NUMA. We expanded with iconic locations in prime settings in new markets and we are very optimistic for 2023 too. In a few months, we are not only planning expansions in existing markets, we will also expand NUMA’s footprint in Europe to France, the UK, Ireland and the Nordic countries.
NUMA’s European expansion embraces prime locations in tourist hotspots
One of NUMA’s recipes for success is the selection of locations for NUMA offerings. NUMA targets cityscape-defining, iconic buildings and properties in prime locations in European tourist hotspots. Just recently, “NUMA Arc” opened as the largest property in the portfolio in the former “Hotel Angleterre” on Berlin’s Friedrichstraße, not far from Checkpoint Charlie. After successful remodeling, the striking high-rise of the former “Novotel-Suites Hotel” in Hamburg’s St. Georg district will also become a new NUMA location.
NUMA is also entering the Portuguese market with the opening of an iconic property. In Lisbon, NUMA will launch a 77-unit hotel in the former headquarters of the Federação Portuguesa de Futebol in the second quarter of 2024.
In the center of Oslo, NUMA is getting ready to open a new hotel in another historic property. The listed former main post office is scheduled to open as a fully digitized hotel in the second quarter of 2023.
NUMA also expanded its presence in Italy in 2022 with the opening of “NUMA Vici” and “NUMA Portico” in Rome and “NUMA Fiore” in Florence, all in absolutely prime locations.
NUMA works internationally with its real estate partners LaSalle Investment Management (www.lasalle.com), Patrizia (www.patrizia.ag), Soravia (www.soravia.at), C&P (www.cp-ag.at), Carucel (www.carucel.no), Ort Group (www.ort.ag) and 777 Capital Partners (www.777capital.com).
Award-winning guest experience thanks to continuously improved technology
The change in international travel behavior is considered a megatrend, which NUMA has addressed at an early stage by extensively digitizing its processes. The company focus its technological solutions on delivering the ultimate guest experience, which increases customer loyalty. In 2022, NUMA succeeded in implementing an impressive new technology for NUMA guests that reduces booking and check-in/check-out to less than 60 seconds, making each possible with a single smartphone click.
A specially developed housekeeping app enables efficient coordination of apartment cleaning, allowing arriving guests to get their rooms more quickly.
NUMA also launched its new “Breakfast in Bed” service, which is offered with local partners at numerous NUMA locations and fully integrated with NUMA’s technology infrastructure.
NUMA’s proactive commitment to delivering the best possible guest experience is attracting a great deal of industry recognition. For example, NUMA Nook was recognized by Airbnb as a leading diversity host; with guests from 68 nations, the highest number ever hosted by an Airbnb property.
NUMA Wood in Vienna was named a Best Practice for “Sustainable Building” in the Home Report 2022 by the Zukunftsinstitut, the most influential think tank in European trend and futures research.
Recently, NUMA managed to climb from 0 to 20th place among the strongest startup brands in Germany in 2022. The annual ranking by renowned brand experts Jung von Matt reflects changing consumer expectations.
Expansion of NUMA’s senior management team
NUMA Group has expanded its senior leadership team with the addition of seasoned financial expert Torsten Weihrich as its new CFO and former Uber strategy expert Nick Abrahams as its new Chief Revenue Officer (CRO). The new roles complement NUMA’s C-level setup for ambitious and rapid scaling across Europe
High-resolution image material free of charge for media – Download:
# # #